WEBINAR WATCH: ESSENTIAL TACTICS FOR CREATING CONTENT YOUR CUSTOMERS WON’T...
Last month, our resources focused on how to sell through social media, and we touched on the importance of content within the social selling process. So throughout May, we’re going to concentrate our...
View ArticleATTRACTING NEW CUSTOMERS WITH CONTENT MARKETING – WSI DM VIDEO SERIES
There’s no doubt that content marketing is an exceptional way for businesses to increase traffic to their website, garner higher positions in search results and nurture their existing customers....
View ArticleThe Science Behind Creating Buyer Personas [Infographic]
One of the biggest digital marketing mistakes companies make is failing to truly understand who their customers are. Whether it’s a weak unique selling proposition, a poorly designed website or an...
View Article10 Reasons to Redesign Your Website
The technology is developing at the speed of light, and along with it, web and consumer behaviour. Likewise, your company’s website must also evolve. To make sure your website is working well, you need...
View ArticleEverything You Need To Know About Google’s Mobile Update
The end of the world is set for April 21, 2015. Hmm, wait a second, that’s not the end of the world – it’s the day Google will release their much ballyhooed mobile algorithm update. Considering the way...
View ArticleGROWING LEADS AND SALES WITH MARKETING AUTOMATION
At its core, digital marketing has a simple goal: get more customers. The whole marketing process can be boiled down to three steps. Step one is to attract and interest people in your products and...
View Article[INFOGRAPHIC] Go Forth and Multiply Your Conversion Rates
We live in a world of excess, where more of everything is better. “Bigger, louder and more teeth,” as a character says in Jurassic World, a movie on pace to set box office records for making the most...
View ArticleWSI Wins 7 Awards in the Prestigious WMA 2015 WebAwards
Company’s Total Award Tally Reaches an Impressive 55 Toronto, Canada, September 17, 2015 – WSI, the world’s largest network of Digital Marketing Consultants, is pleased to announce that it has received...
View Article5 Steps to Securing Top of Mind Brand Loyalty
If you’re new to the world of digital marketing, it’s easy to feel like you need to immediately get your hands in as many cookie jars as you can reach. But take it easy there Cookie Monster; catching...
View ArticleWebinar Watch: Using Web Data to Improve Online Conversions
For some of us – those who are not “numbers people” for example – collecting and analyzing web data is one of those things you just don’t want to do. Ever. Similar to how you feel about scrubbing the...
View ArticlePresenter Spotlight: Using Web Data to Improve Online Conversions
As WSI’s Digital Power Hour Webinar Series concludes with 2015’s final edition, we’re going to discuss the all important realm of web analytics. My name is Neal Lappe and on October 27, I’ll be running...
View ArticleHow to Learn From Comparison Web Data
As much as we want to believe we’re the best at what we do, that’s usually not the case. And I’m not being negative; there’s almost always somebody, somewhere, who has a better product or service than...
View ArticleWhy Competition is a Good Thing
If you’re a business owner, or an employee who cares about your organization, you probably fret about “the other guys” a lot. There’s such fierce and constantly evolving competition in business, it’s a...
View ArticleCompetitor Analysis: Your Roadmap to Online Success
Competition is a huge part of life. We compete for important things like jobs and houses. We have fun by competing with each other in sports and other games. And more than anything, we enjoy watching...
View Article7 Steps to Website Success
More than just the place customers go to get information on your products and services, your website is the central hub of your business’s digital presence. In today’s highly competitive market, you...
View ArticleWeb Design Stats You Can’t Ignore in 2016
One of the toughest aspects of digital marketing, for both marketers and companies, is keeping up with how fast it changes. Just think about it: if it’s possible for busy marketing teams to fall behind...
View ArticleWebsite Redesign Gone Wrong
If you’ve been in business for longer than a couple of years and your brand is active in the digital space, you’ve hopefully redesigned your website at least once. And if you haven’t, you should look...
View ArticleHow eCommerce is Changing the Shopping Game
“This here game is more than the rep you carry, the corner you hold. You gotta be fierce, I know that, but more than that, you gotta show some flex, give and take on both sides.” For the uninitiated,...
View ArticleAchieving Excellence in eCommerce
What was initially a secondary option for businesses to push extra product, eCommerce is on the verge of disrupting traditional retail as we know it. As consumers continue to show brands that they love...
View ArticleTwo Key Tips for Improving Your eCommerce Results
An eCommerce website can benefit your business by bringing in more traffic and converting it into quality leads. Thanks to simplified eCommerce platforms and the ability to sell most products online,...
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